Advertising Software Programs

Advertising Software Programs 3,8/5 9513 votes

Why use graphic design software?

Display advertising is typically managed by a company’s marketing team or a third-party ad agency to drive both brand awareness and direct response initiatives. Display advertising software provides advertisers with the broadest reach comparative to other advertising channels, as it is among the most common form of online advertising.

We’ve tested graphic design software since 2009. In our most recent testing, we spent over 50 hours comparing these programs' features, tools and interfaces to determine which software creates the most professional work while still being affordable and easy to use. We’ve determined that Corel PaintShop Pro is the best overall program because it offers both vector and pixel-based tools in one inexpensive software.

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  3. There are more advanced programs, which can sell for as high as $300 or require a subscription. Some, but not all, of the less-expensive software provided fewer tools. However, other affordable programs, such as Corel PaintShop Pro, have just as many design tools as more expensive software.
  4. Programs with formatting styles scored better than others since this feature allows greater productivity. When you have questions, getting help from the company should be easy, so we looked at each software's support features. Programs that offered more points of contact for customer support, like phone, live chat and email, scored higher.
  5. FrontFace is a powerful Digital Signage Software product, which allows you to easily setup flexible and very reliable Public Displays and Digital Signage Applications such as advertising or information displays, welcome screens, waiting room TV, etc. You can arrange beautiful presentations that include images, videos, Web pages, documents, news.
  6. If you’re a newbie in the field of graphic designing. Here at TemplateToaster website builder blog check out the list of 6 Essential graphic design software for beginners (both paid and free) that will render a professional look to your website graphics. List of best Graphic design software for graphic designers (2019) 1.

Best overall

Corel PaintShop Pro

Graphic design software with a vast array of tools

Hundreds of photo filters
Powerful mixture or vector and photo editing tools
No automatic vector-tracing feature
Not available for Mac

Corel PaintShop Pro’s powerful mixture of photo editing tools and vector-drawing tools, coupled with its relatively low cost, makes it the best overall graphic design software we tested. You’ll find over 650 photo filters that you can apply to your projects, as well as vector brushes, pen tools and the ability to create custom brushes. This software might be a bit daunting at first because it has so many tools to learn. But the interface is easy to navigate, and the company provides plenty of learning resources to help you become a proficient user.

Although you’ll find advanced photo editing tools, like panorama stitching and HDR image creation, this program does not include automatic vector tracing. This means you need to hand-trace raster images if you want to turn them into vectors. Although this software is compatible with most major image file types, it doesn’t work with SWF files, meaning you can’t make that kind of animation file. PaintShop Pro is only available for Windows, so Mac users will need to look elsewhere.

Best Budget

Affinity Designer

A one time purchase graphic designer that provides value

Least-expensive software we tested
It’s comparable to Adobe Illustrator
Limited photo editing tools

If you’re familiar with Adobe Illustrator but you’re not keen on paying for the expensive monthly or yearly subscriptions, Serif’s Affinity software is the solution. Affinity Designer only requires a one-time payment, and it’s the least-expensive program we tested. However, there is no free trial period, so you cannot test the software before buying it. This software is comparable to Adobe Illustrator; both are vector-based design programs that are built to work alongside a photo editing program and a desktop publishing program.

Because you’re supposed to use this program in conjunction with Affinity Photo, a photo editing software, pixel tools are limited. However, unlike Illustrator, Affinity Photo has a few pixel-based tools, like a pixel brush and shape tools, which you can access in the Pixel Persona mode. That way, you’re not completely dependent on an outside program for basic image editing tools.

This software’s advanced pen and vector tools allow you to adjust stroke and line density, as well as node and curve positions, to truly give you creative freedom when you’re working on your projects. Many of the tools are the same as Illustrator’s, and many even have the same hot keys. One thing that is missing from Affinity Designer is automatic image tracing, which would turn a raster image into a vector at the click of a button. Affinity’s forum mentions that the company hopes to implement this feature in later versions, but for now, you’ll have to hand-trace images.

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Best for professionals

Adobe Illustrator

A professional standard illustrator tool

$20.99
Customizable vector-tracing feature
Subscription-based software
Lacks many photo editing features

Adobe Illustrator is the industry standard for vector-based graphic design software due to its powerful, professional-grade tools. Verb form list pdf. One of the best features of this software is the raster image tracing, which lets you convert pixelated images into editable vectors with the click of a button. When working with vectors, select the white cursor tool to rearrange node placement and curves. This gives you far more control over vectors than many other programs allow.

Adobe intends this software to be used in conjunction with Photoshop, so it doesn’t really have photo editing tools. This means it lacks color correction, content-aware fill, lens correction tools, HDR image creation and panorama-stitching features. However, you have access to masking tools, a history log and a few templates.

You can test this software using the seven-day trial. This is shorter than the average 30-day trial, but it’s better than nothing. As with most other Adobe software, this program can be used only through subscription payments. You can choose between monthly payments and yearly payments, but there is no way to make a one-time purchase.

How much does graphic design software cost?

You can typically find basic graphic design software between $30 and $100. There are more advanced programs, which can sell for as high as $300 or require a subscription. Some, but not all, of the less-expensive software provided fewer tools. However, other affordable programs, such as Corel PaintShop Pro, have just as many design tools as more expensive software. Just determine which tools you need most, and then purchase the program that provides them.

Why trust us on graphic design software?

In our most recent evaluation, we spent over 50 hours testing and comparing graphic design software to see which programs were the easiest to use and offered the most creative freedom. We also evaluated the tools and features of each program to see if they warranted the cost of the software. To get further insight, we reached out to a professional graphic designer, Brooklyn Parks.

How we tested graphic design software

When you are learning how to use new software, you focus on how easy it is to use and if it can complete your desired tasks in a timely manner. To evaluate the software, we focused on both the illustration tools and the image editing features of each program. We determined which tasks we were able to complete, how long those tasks took and how easy the software was to use.

To explore the different effects the software offered, we used the same three images for all of the programs: a portrait, an image of a landscape and a still image. Then, we used common design tools – such as those for cropping, inserting text and resizing – and applied them to each of the images, noting how long it took to complete each task. The software interface played a significant role in how quickly we could find the tools, with clean and user-friendly workspaces helping the most.

To test the illustration tools in each program, we created a brochure that included text, graphics, gradients and shapes. These common tasks required a combination of tools. We evaluated how quickly we were able to do each of these tasks, as well as the speed of the software and the quality of the image after we had manipulated it. All of these factors made up each program’s ease-of-use score. Programs that lacked illustration tools, such as the pen tool or vector brushes, required more time to create design elements.

Overall, most of the programs performed similarly, but some outshone the rest. If you are looking for software to create dramatic effects on your photos, consider the number of photo filters the software has. Some programs, like Corel PaintShop Pro, provide dozens of filters.

The workspaces and tools differ from one program to the next. However, most allow you to customize your workspace, which helps you navigate the software. We looked for software that came with both predesigned templates and support within the application because these factors make the software easier to use. CorelDRAW comes with hundreds of such templates.

Your specific uses for the graphic design software will determine which program will work best for you. We created an ease-of-use score that reflects how quickly we could complete common tasks. You should also look for a program that has all of the tools you need to create your designs.

Printing: how important is the finished product?

When you’ve finished designing a project and you want to present it to others, you need the best printing features. For printed articles, you should set up your page to “bleed” so that the creases of your magazine appear continuous and colored. Equally important is the option to show your printer’s marks. This will help you immensely in the package-and-print process.

The best graphic design programs offer on-screen color proofs that allow you to preview the colors on your page. For example, it confirms that a rose-red heart you created will print as the right color, and not a dark shade of pink. Using a Pantone swatch significantly helps with this, as Pantone creates the colors with an exact chemical process that ensures the colors print the same anywhere. Another important feature is prepress support, which automatically ensures there are no errors before the project is sent to the printer and alerts you of any necessary changes.

Importing & exporting files: Will you use other files on your software?

Compatibility can be an issue with graphic design software. When you share files, you want people to be able to open them no matter which program they use. Most software supports different file types, especially common ones such as JPEG, BMP and PDF. The more file types the graphic design software offers, the more versatile it is. You should not let file types limit your designs or your learning.

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After comparing 10 desktop publishing programs' layout tools and capabilities, we believe Xara Page & Layout Designer is the best one thanks to its many professional-looking designs, typography capabilities and importing compatibility. We were impressed that even with its many graphic design and layout tools it is well organized and easy to use. Whether you need it for personal projects or use it for work, Xara can help you create top-quality page layouts.

Best Overall

Xara Page & Layout Designer

User-friendly
Word and PSD file compatibility
No table, chart or graph tools

Xara Page & Layout Designer has beautiful templates and a sleek interface, making it a good choice for professionals and home users alike. It doesn't have as many templates and art assets as other programs, but those it includes are well-designed.

This software is easy to navigate, so it’s easy to learn how to use its features. The master pages feature makes your projects look uniform, and the program includes custom guides and proportional snapping to help you create balanced, symmetrical designs. You can also adjust kerning and tracking as well as use text flow so your paragraphs and text look the way you want them. In addition, you can import Microsoft Word files and Photoshop PSD files. The program also has a spell checker.
However, this desktop publisher doesn’t include tools to create tables, charts or graphs. Also, it comes with roughly 600 templates and 3,000 art assets, which is fewer than other programs have. Still, that is plenty for most people.
In addition to online tutorials, Xara has a user forum and a FAQs page. You can also contact a customer service representative by email.

Best Value

Microsoft Publisher

$69.99
$99.99
$12.50
More than 150,000 graphics
Online tutorials
Fewer templates than some competing software

Microsoft Publisher has several layout and typography tools. Also, unlike most of the other programs we reviewed, it lets you create tables, charts and graphs to enhance your projects.

Publisher has more than 150,000 graphics, including vector images, clip art and stock photos, you can use to enhance your document. You can also add effects to your images using the gradient and transparency tools, and you can bevel and emboss images.
However, the program doesn't have photo correction tools to adjust color or add filters. While you can import Word files, Microsoft Publisher isn’t compatible with Photoshop PSD files. It also doesn't feature proportional snapping, so it takes a little more work to make design elements line up correctly.
There are more than 700 templates, and the library includes options suitable for both professional and personal projects. Since Publisher connects with Word, it has many typographical tools, including a spellchecker, kerning and tracking adjusters, and text reflow so none of your text gets lost when you copy and paste.
Microsoft has dozens of Publisher video tutorials on its website as well as a user forum and a FAQs page. If you need to contact customer support, you can do so via phone or live chat.

Best for Professional Use

Adobe InDesign

$20.99
Has hundreds of tutorials
Comes with TypeKit, which has more than 500 fonts
Must pay to access art assets

Adobe InDesign is one of the most popular professional desktop publishers. It has a wide variety of graphic design and page layout tools. Plus, it gives you a lot of freedom when placing text and images.

However, it has a steep learning curve and isn't the best choice for beginners. Also, it is meant to be used with Adobe's other programs, so it doesn't have all the photo editing tools you find in Photoshop.
Adobe has an enormous online asset library that includes hundreds of thousands of stock photos, clip art and vector images, but you need to pay for a subscription to access them. If you work for a large company, it may be worth paying for access, but it might not be worth the money if you plan to use the program at home.
As it comes, InDesign includes more than 250 templates for professional documents as well as fun projects like postcards, calendars and posters. You can’t use the software to create charts or graphs.
Adobe sells all its products as software as a service (SaaS), so you pay for a subscription and access InDesign on the cloud. You can pay for the entire Adobe suite, called Creative Cloud, or just InDesign. All InDesign subscription plans come with Adobe TypeKit, which gives you access to more than 500 fonts as well as all the typography tools you could want.
If you need help, you can view hundreds of online tutorials.

Most Art Assets

Print Artist Platinum

It offers the most templates and designs of any other program.

If you're wanting a program that offers editable templates and thousands of designs, this might be the program for you.

Print Artist Platinum 25 comes with 28,000 templates, including menus, certificates, scrapbook pages, note paper, wedding invitations and photo cards. You'll also find over 377,000 art assets for things like picture frames, clip art, filters and other designs to help you create your work quickly. The templates themselves are designed for home users and not for a business, so you'll find plenty of cute and fun designs but fewer professional-looking options.
Since this software offers so many premade templates, it doesn't have a lot of layout tools for starting designs from scratch. There are no master pages to help you keep your projects tidy and uniform, no proportional snapping. You cannot import PSD files, or Word files, nor can you create tables, charts or graphs within this software. You must use the premade designs. The program itself is relatively easy to navigate, but you'll need to take some time to acquaint yourself with all of the art assets at your disposal. If you need to call the company for support, keep in mind that it charges a fee each time you call for aid.

Easiest to Use

PrintMaster v8 Platinum

It offers a decent selection of templates and art assets.

PrintMaster v8 Platinum has a very clean and simple interface, which makes it easy to navigate through the various options and tools.

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You'll find over 155,000 backgrounds, clipart and designs for you to use, which isn't the most we've seen but, definitely gives you plenty of options to choose from. There are also 4,300 individual templates to help you plan anything from a calendar to a party invitation. Keep in mind that while there are some business-focused templates like business cards and brochures, the look and feel of the included designs is better suited for home use than a professional setting.
This software is somewhat basic and doesn't come with many layout tools. For example, while you will find master pages, you won't find the ability to create charts, tables, and graphs for your work. You also cannot import PSD files or Words files, which can limit your designing plans. We were surprised to find a few photo editing tools in this software like red-eye remover and blemish removers. You'll also be able to add effects like beveling and 3D perspective to give your documents more depth. If you aren't sure how to use the software, check out the company's video tutorials and FAQs page, or contact customer support via phone or live chat.

Why Trust Us

We’ve been evaluating desktop publishing software for the past 12 years. Whenever we compare software, we create a list of each program's tools and features. Our goal is to determine which of the programs is easiest to use while giving the user freedom to create what they want. We looked for programs that would work well for professionals, programs that would be best for beginners, and programs that worked for both categories.

While we didn't test this software, we read plenty of user reviews to see which programs were the most liked and the most user-friendly. Any time users gave red flags or glowing praise, we made sure to research those areas more thoroughly to further evaluate a software's performance. We also reached out to Kym Ridl, the Marketing and Development Coordinator for the Davis Arts Council, to get insights and tips on her desktop publishing usage. Additionally, we reached out to Chris Smith, Brand Manager of Encore Software, the creator of PrintMaster Platinum, to get insights on their software but they didn’t get back to us in time for publication.

How Much Does Desktop Publishing Software Cost?

Home edition desktop publishing software usually comes with plenty of art assets, but few layout and publishing tools, whereas more professional-level programs give you more control and a smaller, good-quality amount of themes, templates and designs. The most basic, art-centered desktop publishing programs tend to sell for as little as $35 while the more business-centered software is usually around $150. Some professional programs, like Adobe InDesign, are subscription based and cost about $20 a month.

How We Evaluated

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In our most recent evaluation, we spent over 50 hours comparing the capabilities and features of 10 programs to determine which ones had the best layout, graphic design and typography tools. Programs that offered more tools typically scored better. We looked for features that made programs easier to use, including proportional snapping, master pages and the ability to import both Photoshop PSD and Microsoft Word files. We favored programs that were compatible with other programs and made the designing process easier.

We tallied up art assets available through each program to see which one provided the most. Since quantity isn't everything, we also checked to see if the designs offered were modern and stylish enough for professional and personal use. Programs with large quantities of beautiful graphics scored higher than software that offered large quantities of subpar art. Similarly, while we counted the number of templates each program came with, we also looked to see if they were classy and suited for professional as well as informal occasions. Programs that adequately covered both categories scored higher in our comparison.

Since type tools add a lot to overall creation, we looked for programs that offered everything from a spellchecker to kerning and tracking adjustments. Programs with formatting styles scored better than others since this feature allows greater productivity.

When you have questions, getting help from the company should be easy, so we looked at each software's support features. Programs that offered more points of contact for customer support, like phone, live chat and email, scored higher. We also favored companies that provided video tutorials, a FAQs page and a user forum.

Choosing Desktop Publishing Software

The best desktop publishing software is easy to use and provides lots of beautiful templates and graphics for you to use. These programs should be useful for professional level projects or at-home creations. You'll want to make sure the program you choose has all of the features and tools you need. When we asked Kym Ridl if she had any advice for newcomers to desktop publishing software, she told us, 'If you don’t know how to do something, Google it. Most everything I know about any program was probably googled at some point. There are TONS of how-to videos for everything you could possibly need to do.' If you get stumped you can always find answers online - whether through the program's developers or from other users.

Layout & Publishing Tools

Master pages are incredibly convenient, helping you create headers and footers for multiple pages. This helps you stay organized and allows you to flip through specific pages of your project quickly. Programs that use custom guides and proportional snapping help you maintain a level of professionalism in your creations. If you want a program that can print projects in colors that are similar to what you see on your screen, you will definitely want to get one that offers CMYK optimization.

It is less common for these kinds of programs to be able to make charts, graphs and tables. If these elements are important to you, make sure you find a program that offers them. Programs that allow you to import Word and PSD files can also be incredibly helpful since this increases the amount of text and image documents you can use.

Graphic Design Tools
Even though some less expensive programs come with a lot of templates, art assets and fonts, we’ve found these less expensive programs often don't have many modern or professional-looking graphics compared to the more expensive programs. It’s a matter of quality versus quantity – and we prefer quality. If you plan on creating a lot of your documents from scratch, you should look for a software that offers a wide range of graphic design tools like photo correction tools, the ability to add gradients and transparency to your projects, and photo color adjustments.

Ridl told us, 'sometimes one program is better to use than others. I tend to use [Microsoft] Publisher for really simple projects. But for things that need to appear a bit more “corporate” looking I tend to use InDesign or Photoshop.' Before making your purchase, try to determine which program best meets your needs. If you need to create more formal looking documents, you'll want to pay a little more to obtain professional-quality art assets and layout tools.

Templates
Some programs do a better job of providing creative templates for calendars, posters and stationary sets, while others are more professional, covering business cards, letter heads, menus and resumes. The number of templates offered varies from program to program, but the best offer hundreds of choices. Remember that just because a program offers more templates, it doesn't mean that they are chic or modern enough for you to actually want to use them. Before you decide, take time to look at the sample templates offered by each program.

Typography
Many desktop publishers come with fonts for you to use, but more importantly, they come with tools that can help you optimize your text. Most programs offer text reflow that allows you to make sure that content from one textbox gets neatly placed in a new location without losing any. Spellcheckers are also very common and will help you catch any errors that could distract from your creations.

Some programs go so far as to provide word processing tools so you can make common changes and enhancements to your text. This can include making changes to fonts and adjusting kerning and tracking directly within the program instead of needing to import it from another document.

Help & Support
The best programs offer dozens, if not hundreds, of online tutorials. Similarly, community forums can help you get answers to your questions from other users. Programs that offer multiple ways to contact customer support – email, phone or live chat – can make your life easier.

What Types of Documents Can You Create With Desktop Publishing Programs?

Desktop publishing software is used to combine typography with images in an aesthetically pleasing way. Professionals in thousands of fields use it every day to create newspapers, newsletters, pamphlets, flyers, brochures, books, magazines and more. Microsoft Publisher is the most commonly owned DTP, since many people already have access to it through Office 365. However, the most commonly used professional program is Adobe InDesign. You’ll find the newspaper, magazine and media industries all use InDesign to create professional work.

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You purchase InDesign as a subscription, and many home users prefer alternative software options that only require a one-time payment. So which should you use? If you’re a designer or student looking to be hired to work as a professional, it might be worth paying for the Adobe CC subscription since it also gives you access to other Adobe programs. However, if you just occasionally make school flyers or a community newsletter from home, a different software will suffice. If you fall into this second group, we recommend PrintMaster V8 Platinum.

Best Overall

Xara Page & Layout Designer

Xara Page & Layout Designer has professional-quality layouts and graphics as well as an incredibly user-friendly interface. Advanced designers, businesses and home users alike will find this program useful.

Best Value

Microsoft Publisher

Since Microsoft Office is used in most businesses and homes, you can almost guarantee the layouts you create with Publisher will be accessible on coworkers’ and clients’ computers.

Best for Professional Use

Adobe InDesign

Adobe InDesign has long been the go-to publishing and layout program for professional designers. It includes top-quality template, text and graphic design tools, and Adobe has hundreds of online tutorials.

ProductPriceOverall RatingLayout & PublishingGraphic DesignTypography & TemplatesHelp & SupportAvery Template SupportBusiness TemplatesCreative TemplatesTemplate VariationsWindows 10Windows VistaWindows 7Windows 8Formatting StylesWord ProcessorText ReflowIncluded FontsKerning/TrackingSpellcheckerTablesCharts & GraphsExport to PDFProportional SnappingMaster PagesImport Microsoft Word FilesCMYK OptimizationImport Photoshop PSD FilesCustom GuidesForumLive ChatTelephoneFAQsTutorialsEmail/TicketingIncluded Art AssetsGradients & Transparency3D EffectsBevel & EmbossPhoto Correction ToolsText-on-a-PathPhotoshop-Style FiltersQuickShapesVector Graphics EditorColor Adjustment
Xara Page & Layout Designer 11View Deal4.5/58.5109.89-90%80%600+600+----3,000+-
Adobe InDesign CCView Deal4.5/51071010-100%100%250+500+--$---
Microsoft Publisher 2016View Deal4/58.55.51010100%100%700+60+---150,000+-----
Viva Designer 9.0View Deal3/58.52.88.33.8-100%0%9300+-----9------
PrintMaster v8 PlatinumView Deal3/538.87.5990%90%4,300+--None--------155,000+---
The Print Shop Professional 4.0View Deal3/54.55.87.59-90%100%5,500+--600+-------250,000+------
Print Artist Platinum 25View Deal2.5/51.5973.375%85%25,000+--1,000+----------$-377,000+---
Print Artist Gold 25View Deal2.5/51.596.83.375%85%16,750+--700+----------$-277,000+---
Design & Print Business EditionView Deal2.5/52.35.88.32.870%40%1,800+----1,000+-----------8,400+-----
The Print Shop Deluxe 4.0View Deal2/50.85.87.59-90%100%4,800+--600+----------193,000+------

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